Learning, collaboration, opening borders

S—Foundation combines best practice in marketing semiotics and consumer insight with innovation in the academic discipline. Moving the applied brand offer forward in step with innovation in university research and teaching. We involve highest level expertise and the brightest creative talent in our work, initiating projects in house as well as taking on client commissions.



Malcolm Evans

Malcolm Evans is recognized as a thought leader in brand semiotics and cultural insight. He combines depth of experience advising companies and brands globally with a high reputation for research and publication in critical theory, literary & cultural studies. He has also published award-winning case studies in the application of semiotics to market research & brand strategy.